From a niche shop to a connected commerce ecosystem.

ORNER began as a niche online store selling a small range of gifts, including tableware and chocolate. At the start of the partnership, the business needed help with website bugs, conversion concerns and unreliable event tracking.

UI Arts corrected the analytics implementation, carried out a UX/UI audit and implemented improvements to the customer journey. The team also worked on an early redesign; subsequent design work involved other partners while UI Arts continued the engineering relationship.

As ORNER expanded its product range, its platform needed to serve more activities and teams. The work grew to include a retail website, product-launch landing pages, a custom CRM, a partner platform and integrations with domestic marketplaces and commerce services.

The engineering challenge extended beyond adding pages. It involved connecting customer and order information with the workflows used by marketing and customer service.

The custom CRM brings customer context and order operations into one interface. Managers can see order history, identify customers with another order and use tags to highlight situations requiring attention.

IP telephony is integrated for quick calls, and managers can send SMS, Viber and email messages from the CRM. Order analytics and filtering by status, source and customer information help the team find the records they need.

The system's responsiveness is also part of its value: managers can move through information quickly during busy periods.

ORNER sets a monthly backlog and quarterly strategic priorities. UI Arts helps turn those requirements into technical work, including specifications where an initiative begins as a business idea.

The work includes landing pages, marketing scripts, analytics and ongoing iterations. Tracking is checked to establish that the intended events are being recorded.

Alongside the business backlog, UI Arts maintains an agreed technical backlog covering refactoring, security improvements, updates, maintenance and fixes. Decisions are generally made within a week.